From playful destinations to romantic goth-inspired collections – new affordable décor starts hitting shelves this month
IRVING, Texas, April 4, 2024 – Michaels, the best place for all things creative, today unveiled four sizzling new summer décor collections inspired by the latest trends across pop culture and design including mood-boosting brights, organic shapes, and Victorian gothic. Customers can now preview all four collections online, which will become shoppable in-stores and on Michaels.com as they roll out through April and May.
"Our summer decor collections span an eclectic mix of trends and aesthetics, each designed to inspire creativity and help refresh spaces for the season, no matter your budget,” said Mandi Clark, Michaels’ Director of Trend and Design. “Drawing inspiration from runway fashion, destination travel, and pop culture, these unique collections represent trending motifs, colors and textures from coastal, southwestern, Americana, and whimsigoth aesthetics. Whether you're planning a major transformation or looking to re-style a bookshelf or end table, prices starting at just $4.99 make it easier than ever to get the designer look for less.”
The first collection, Valley of the Sun, drops April 5 and evokes wanderlust for dreamy desert landscapes with its southwestern motifs. Whether you’re ready for festival season or are enjoying the latest country album from your favorite diva at home, the dusty desert tones of terracotta and pinks, vibrant and tactile finishes, and dessert icons like cacti and cow skulls bring this destination collection to life.
The remaining summer collections include:
- Red, White, and Blue (Available April 12): Ignite your patriotic spirits and gear up early for summer celebrations with this collection that’s perfect for backyard BBQs, viewing parties for the summer games, and gathering with loved ones for memorable July Forth festivities. Traditional stars and stripes and timeless plaids come to life in decorative wreaths, festive faux florals, and vibrant garland. Offer your party guests classic summer delights like hot dogs and apple pie with patriotic serveware and bakeware.
- Nevermore (Available April 19): Create a whimsigoth haven with this collection that draws inspiration from the zeitgeist of popular music and streaming trends. The Nevermore line is Michaels’ latest twist on the dark academia trend, bringing a feminine flair by blending moody tones and artwork with preppy accents. Decorate your space with ornate frames, rich textures of lace and velvet, pink plaids, and dramatic floral accessories to set the perfect maximalist vibe for channeling your inner pop-punk star, spilling your guts to friends, or immersing yourself in study sessions.
- Seaside Village (Available May 10): Travel to the sun-soaked Italian coast with this beach chic collection that leans into escapism and coastal trends. Bring the daydream home with beautiful décor accents that capture the look and feel of the Amalfi Coast through soft, happy hues of blues and pinks, playful prints of hand-drawn shells and fish, cabana stripes and white-washed wood. Transport yourself to a dreamy summer destination by adding colorful glassware, novelty ceramics, natural textures and gold accents to your space.
In addition to the four new summer collections, the viral Color Pop collection will be fully restocked on May 17. Including bright and playful ceramics such as happy face mugs, fruit-shaped planters, and balloon-shaped letters, this giftable and monogrammed collection is sure to infuse any space with an irresistible pop of color and a personal touch.
Michaels has much more inspiration and fun to offer, so be sure to visit us online, and follow us on social media @michaelsstores.
About The Michaels Companies, Inc.
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.
Media Contact
Rachel Petersen
prcontact@michaels.com
Photos accompanying this announcement are available to download here.
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