April 20, 2010

Michaels Helps Families Create Special Gifts for Mother's Day

Week of gift-making workshops held in all U.S. and Canada stores.

IRVING, Texas, April 20 /PRNewswire/ -- Michaels, North America's largest arts and crafts specialty retailer, announces it will host a series of Mother's Day gift-making events throughout the first week of May so that families can make personalized gifts for under $3 that Mom will treasure for years to come.

The workshops, to be held in all 1000+ U.S. and Canada stores, will each feature a free or low-cost gift project for kids of all ages:

    --  Saturday, May 1 (1 - 3 p.m.): Kids can create gem earrings or a glass
        bead bracelet to keep Mom stylish. Cost: FREE
    --  Sunday, May 2 (1 - 3 p.m.): Kids can personalize an ordinary coffee mug
        with paint markers. Cost: FREE decorating supplies with purchase of a
        $1.99 mug kit
    --  Monday, May 3 (6 - 8 p.m.): Kids can make Mom a flower corsage to
        complement a favorite outfit using silk flowers. Cost: FREE corsage
        supplies with purchase of silk flowers, $1 and up
    --  Tuesday, May 4 (6 - 8 p.m.): Give Mom a spa day with a home spa package
        wrapped in a painted clay pot. Cost: FREE painting supplies (does not
        include spa stuffers, $1 and up)
    --  Thursday, May 6 (6 - 8 p.m.): Kids can decorate a Mother's Day t-shirt
        with fun designs made from handprints. Cost: FREE workshop with purchase
        of $2.50 t-shirt
    --  Friday, May 7 (6 - 8 p.m.): Kids can personalize and decorate a wooden
        picture frame to hold a favorite memory of Mom. Cost: FREE decorating
        supplies with purchase of $1 frame
    --  Saturday, May 8 (10 a.m. - Noon): Kids can make a personalized card to
        wish Mom a Happy Mother's Day. Cost: FREE
    --  Saturday, May 8 (Noon - 1 p.m.): Kids can decorate a sweet treat at the
        Wilton cookie decorating event. Cost: FREE


"Our workshops are a convenient and inexpensive way for the entire family to make Mother's Day special," said Michaels' Senior Vice President and Chief Marketing Officer Paula Puleo. "Moms especially love to receive thoughtful, handmade gifts from their children."

More homemade Mother's Day gift ideas, with instructions and materials lists, can be found at www.michaels.com/mothersday. Gift cards are also available for purchase online or in stores and make great Mother's Day gifts.

For Moms who love crafting, Michaels launches its new Facebook fan page with "The Search For America's Most Creative Mom" contest starting April 27th through May 11th. Fans can nominate the special moms in their lives and share stories and photos of her creations for a chance to win a $1,000 Michaels gift card. No purchase necessary to enter or win the contest, see rules for complete details. Michaels' Facebook page will also feature heartwarming Mother's Day e-cards, quick and easy handmade gift ideas for Mother's Day, plus much more at www.facebook.com/michaels.

About Michaels

Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,020 Michaels stores in 49 states and Canada and over 140 Aaron Brothers stores. For more information, visit www.Michaels.com.

This press release was issued through 24-7PressRelease.com.  For further information, visit http://www.24-7pressrelease.com.


Media Contact: Kristen Kauffman or Alexandra Elliott

(817) 329-3257

kristen@spmcommunications.com

alexandra@spmcommunications.com





SOURCE Michaels Stores, Inc.